CEO of Carol Evans Enterprises
Looking in a new direction can get your company out of a massive slump.
Carol Evans is the CEO of Carol Evans Enterprises, a firm dedicated to guiding companies to greatness in the advancement of women and inspiring women to lead their most fulfilling lives. She is also the Founder and President Emeritus of Working Mother Media. A graduate of Empire State College/SUNY.
She has won numerous awards, most recently the Admiral Grace Hopper Women’s Diversity Champion Award from the U.S. Navy. Carol Evans has launched several key initiatives including Best Companies for Multicultural Women, Best Law Firms for Women, Best of Congress, Best Green Companies and Best Companies for Hourly Workers. She is a mother of 2, and the wife of Bob Coulombe, a Lt. Colonel in the New York Guard. In Her Featured Interview on S.1 Carol Reveals:
● How focusing on other groups of job seekers saved her company.
● How to optimize working together with your employees.
So you want to grow your business but you’re not sure exactly where to start. Why not try starting at the beginning, at the core essence of your business. This may be what you need to work on in order to obtain that growth. Carol Evans, CEO of Carol Evans Enterprises, and Founder and President Emeritus of Working Mother Media, knows. She’s been there a time or two. And she can help get your business out of that slump.
Carol Evans knew exactly where she wanted her life to take her when she graduated from college.
Where is she now? Nowhere near that path. And she couldn’t be happier.
As entrepreneurs, it is often hard to let go of the vision you have in your mind of how you and your company should look. It oftentimes is a pretty picture, but, it could be holding you back.
Oftentimes letting that picturesque idea go is actually what can make your business succeed. Evens is the perfect example.
Over the span of her career, she has reworked her plans for her company and her life, time and time again. And she’s here to help you do the same.
It took Carol Evans a few months in the “real world” for all of her dreams to come to a screeching halt. Fresh out of college, she decided that she wanted to be a magazine editor.
The problem? Every magazine outfit in her city was dedicated strictly to sales. So what do you suppose she did? She took a job in sales.
And man, did she sell. It didn’t take her long before she had reached a managerial position in one of the magazines she was selling, Working Mother.
Fast Forward 10 years, and a few career changes later. Evans went back and bought the magazine Working Mother. Talk about a boss move.
Working Mother is in no way the same magazine it was when Evans started there. That is in part because of Evans’s ability to adapt and change with the times and take her company in a completely new direction as many times as was necessary.
She also knew when it was time to listen. Listen to her employees, to her customers, to her family. Because she isn’t the only one with amazing ideas.
So ask yourself, are you ready to listen? Are you ready to ditch the picture-perfect idea you’ve always had for your company? Hint, your answer should be yes.
“Allowing a human spirit to work to it’s fullest can save your business.
Letting go is hard. You may have been dreaming of the way you want your company to look for some time now. Forget dreaming about it, you’ve been working for it.
But, it may not be right, it may not be what your business needs to succeed.
You may also be having a hard time listening. Sometimes we get so caught up thinking that our ideas are the best. Especially if it’s ideal for your company.
These two ideas can be toxic to your business. And the sooner you realize it, the sooner you can get back to work with a fresh perspective in mind.
Let go. Seriously, just do it. For Evens, knowing that she couldn’t become a magazine editor right off the bat didn’t slow down her ambitions. Reworking Working Mother to survive four recessions (yes, four) didn’t slow her down. Taking the time to hear other amazing ideas for her business didn’t slow her down.
It shouldn’t slow you down either. Just know that where your business is headed is so much more promising than everything it could have been.
Make the necessary changes! And don’t stop there.
Once you’ve decided it’s beneficial to change up your game plan, and take in feedback, keep at it with the same passion you had for your first idea.
Think of it as a first draft. Your business will get better and better with each idea, each tweak.
Bring on the growth!